A new way to pay
Gift2Pay is building a new checkout option that lets customers turn eligible unused gift-card value into purchasing power at participating merchants.
Illustrative checkout flow
$100
Gift card
Gift2Pay
approved value
How it works
A clearer path from unused value to completed purchase.
01
Use an eligible gift card
Customer submits an unused gift card.
02
Get a conversion offer
Gift2Pay verifies eligibility and provides the available spending value through its backend infrastructure.
03
Complete the purchase
Approved value is applied toward a purchase at a participating merchant.
Actual value depends on card brand, balance, eligibility and pricing.
For merchants
Turn abandoned checkouts into revenue.
Gift2Pay may give customers another reason to complete a purchase when they would otherwise leave checkout — by offering a path to pay with eligible unused gift-card value.
Recover potentially lost sales
Add another way to pay
No need to process hundreds of gift-card brands
Simple web, QR and future e-commerce integrations
Example transaction
A straightforward, illustrative path to purchase.
See how a customer’s unused value can support a completed purchase at a participating merchant.
$80 is illustrative only
$100 Best Buy Gift Card
$80 illustrative spending value
$80 purchase at participating merchant
Designed for the ecosystem
Built on existing gift-card infrastructure.
Gift2Pay is designed as a merchant-facing checkout and payment layer, while established gift-card infrastructure handles underlying valuation, verification, fraud controls and liquidation.
Gift2Pay’s focus
A simple, merchant-ready way to introduce this alternative payment option at checkout.
Pilot development
We’re building the first Gift2Pay pilot.
We’re inviting merchants, e-commerce platforms and strategic partners to help shape the first Gift2Pay pilot.
Request Pilot Access
FAQ
Questions, answered clearly.
Is Gift2Pay live yet?
Which gift cards will be accepted?
Will customers receive full face value?
Does the merchant need to accept the original gift card brand?
Is Gift2Pay a gift-card marketplace?